The Value Of Targeted Marketing
The Key To Successful Advertising Is To TARGET Your Local Market
A successful advertising program begins here: TARGETED MARKETING. As a business owner, you need to know who your target market is, where they are, and then focus your adverting investment on reaching them frequently and consistently.
Your market might be a specialty niche that you can target down to neighborhood or household level. If you’re a Tesla dealership, for example, this sort of micro niche-targeting is what you need to be doing.
Or, let’s say you want to target a particular demographic or ethnic group. You might want to tap into the buying power of the Hispanic market in your community. Or you might want to target suburban families with young children. Or maybe your prime target is the senior market.
In any case, you need to have a clear picture of who you want to reach and where they are.
For most businesses, however, targeted marketing is not such a daunting task. Most businesses are looking to target household decision makers, Mom and Dad, who live within a 2-5 mile radius of their business. Most of your customers come from that 2-5 mile radius. So they’re easy to find. And if you use receipt tape advertising they are easy to reach.
Your local supermarket targets Mom and Dad in that same 2-5 mile radius. The supermarket is spending a lot of advertising dollars that attract Mom and Dad to their store. You can piggyback off of that by advertising on the receipt tape.
With receipt tape advertising at the local supermarket you have a captive audience of household decision makers in your target market ready to receive your advertising message everytime they shop. Mom and Dad shop on average 2-4 times a week, so you’re reaching your target market frequently and consistently. You’re placing your message into their hands each time they shop and you’re reaching 2500-8000 potential new customers every single day.
Don’t waste your advertising investment on people who won’t do business with you. Target your local market instead! It’s the best investment in your business can make.
Targeted local marketing with receipt tape advertising means more customers and profits for you.
One Comment so far:Posted by: Michael Smith on 18 October, 2013
Tags: marketing, targeted