How Receipt Tape Advertising Drives MORE Customers to YOUR Business
You want more customers, profits & business.
It’s very simple.
Receipt tapes advertising will help you and you your business be more profitable and successful because it does the following six things more effectively than any form of advertising out there:
No other targeted local media can do what receipt tape advertising can do. Let’s take a look.
Receipt tape advertising targets household decisions makers, Mom and Dad, by placing your message directly into their hands everytime they shop. These are your customers and potential new customers. They live and shop within a 2-5 mile radius of your business. That local targeted market is waiting for you to reach out to them.
And guess what!?
Your local grocery store has already captured them for you.
You have a guaranteed target market of potential new and returning customers waiting for you everyday at your local supermarket.
Over 8000+ grocery store in the US and Canada use receipt tape advertising. This allows you to target your local market with a guaranteed audience of 1,000-10,000 households decision makers each and every day.
Targeting is the first step to profits and success for your business.
Like Andre Agassi used to say into those old Canon commercials, “Image is everything!”
Image is what attracts and captivates household decision-makers. It’s what draws Mom and Dad to your business to spend money.
My company uses UV ink to print the ads on the back of the thermal paper the grocery stores use. Your ad will feature full-colour magazine quality printing. It doesn’t smear and smudge in the grocery bag next to the milk and ice cream. It will never fade and will always look sharp and attractive. Like another famous commercial that sells image, you are going to love the way you look.
Image is more than just a bright and stunning ad. The most beautiful ad in the world won’t attract Mom and Dad without an offer that is powerful, aggressive and irresistible.
I can help you attract more customers with a great looking ad and an irresistible offer.
With receipt tape advertising, your irresistible offer is placed directly into household decision makers hands more frequently than any other form of targeted local advertising.
Mom and Dad go grocery shopping on average 2-4 times a weeks. This means your offer is delivered to households in your local targeted market 8-16 times a month.
Other targeted local advertising like Valpak, Money Mailer and other direct mail programs hit those same households only once a month. That’s right….1 time with direct mail versus 8-16 times with receipt tape advertising.
It’s obvious, isn’t it? The more shots you have at a target, the more likely you are to hit it. Which means you stand a better chance of getting Mom and Dad’s business with receipt tape advertising.
I can help you target your local market more frequently so they can spend their money with you!
Consistency is other side of the coin from frequency. Anything done frequently must also be done consistently to achieve any measure of success.
Receipt Tape Advertising will deliver your target local offer consistently, 24 hours a day, 7 days a week, 365 days a year to as many as 1,000-10,000 potential new customers every day. As long as the grocery store is open, your irresistible offer is being delivered to your target local market.
That’s 30,000 to 300,000 impressions a month!
Consistency creates top of mind awareness for your business. If you’re not in front of potential new customers everyday, you will miss out on profitable new business.
Out of sight, out of mind, and that potential customer will go to your competitor.
Consistency takes the timing element out of the equation.
Think about this for a minute. When Mom and Dad are ready to buy, your receipt tape ad has already been in front of them frequently, 8-16 times a month, with an irresistible offer.
Guess who’s more likely to get their business?
Let’s let’s take a moment to review.
Targeting, Image, Frequency, & Consistency all work together for YOU to take the timing element right out the equation.
Timing is critical.
When Mom and Dad are ready to make a buying decision, you need to be in front of them. Your receipt tape ad has already targeted them with an attractive offer that is delivered both frequently and consistently. You are more likely to get Mon and Dad’s business than someone else.
It’s simple and obvious, don’t you think?
But everything needs to work together.
You have targeted the local market…a 2-5 mile radius around your business. Your business’s image and message is attractive…magazine-quality printing coupled with an irresistible offer. Your irresistible offer is delivered to your local target market, Mom and Dad with money to spend, frequently (2-4 times per week) and consistently (everyday, 24/7, as long as the grocery store is open).
When you put receipt tape advertising to work for you, guess where Mom and Dad will be more likely to spend their money?
That’s right, with YOU!
By this I can read your mind. I know exactly what you’re thinking.
How much does it cost?
What’s the price?
When a potential new client asks me that, I tell them, “That’s the best part!”
It truly is.
Receipt tape advertising has the lowest investment per thousand of any form of print advertising, $2-6 per thousand. Other targeted local advertising alternatives hit you up for $20-60 per thousand.
I can get you in front of your targeted local market with an an attractive and irresistible offer, frequently and consistently 24/7/365 for around $6-17/day.
I won’t sugar-coat this or mess with you on the price.
A receipt tape advertising program will set you back $175-500 per month depending on the customer count and traffic of the grocery store in your targeted local market. Figure on a budget of $2100-6000 per year.
Price, however, is not a cost, it’s an investment. And the best investment you can make is an investment in your own business. That makes sense, right?
Now let me ask you a silly question.
Would YOU like to get a 100-1000% return on that $2100-6000 investment?
I can show you how other businesses like yours are using receipt tape advertising to get a 100-1000% return on their $175-500/mo investment. That’s profit from your receipt tape advertising investment that will grow your business, build your client and customer base, and guess what?
Receipt tape advertising will make your business more profitable.
Tags: advertising, business, customers, profits, receipt, register tape